Since the dawn of time, men have used humour to undress women. And now research from Northumbria University can confirm what we knew all along: a good joke does trigger desire.
But there's a catch. For it to work effectively, you have to be quicker than a Benny Hill chase scene. Research from New York University found that it takes just seven seconds to form an initial opinion of someone.
Which makes the one-liner the king of jokes. "Most of the best jokes can be told in just two breaths," says stand-up comedian Ashley Frieze. We selected 50 one-liners from the current crop of comedy talent. Then we tested them out on 100 women to find the gags guaranteed to crack her up – and win her over. Read More »»
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