Five ways to increase your sex appeal It's that certain ethereal, elusive something that makes someone (aka 'you') irresistable to someone else (aka 'her'). But sexual magnetism isn't the exclusive preserve of the Clooneys of this world. Understand how to manipulate the multi-sensory science of attraction and you can ramp up your personal sex factor with effortless sleights of sensation

Hearing

What’s in a name? Quite a lot, actually. Sex appeal begins when you introduce yourself, according to Amy Prefors, a linguist at the Massacheusetts Insitute of Technology. Her research found women prefer men’s names pronounced with a 'front vowel' – a linguistic term meaning the way 'a' is pronounced in Matt. 'Back vowel' sounds, such as the "aw" in Paul, were considered less sexy.

Use this to your advantage, without any awkward post-coital confessions, by acquiring yourself a 'front vowel' nickname. Then think about the pitch of your voice. Nottingham University’s behavioural ecology research group discovered that women tend to perceive men with deeper voices as more attractive, with the Russell Crowe timbre triggering optimum appeal.

Now you’re rumbling, start taking the Mickey. "Self-deprecating humour is a very reliable indicator to her of general intelligence, verbal creativity and moral virtues such as humility," says University of New Mexico anthropologist Gil Greengross, who conducted a two-year study into the role of humour in seduction. Sound like Crowe, talk like Grant.

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