Research from Columbia University in New York found that this gentle caress makes you more likely to gamble or part with your money. Which makes it an especially dangerous tactic if deployed in the handbag department at Selfridges.
A brush of the arm
Combined with an offhand remark about skirting boards or your mother-in-law’s 5am flight, this one is deadly. A study at the Touch Research Institute in Miami found that an arm brush makes you more likely to volunteer your help.
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