Take full control of your brain

Modern psychology reveals an unsettling truth: we are slaves to our mental impulses. “Much of our thinking takes place below the surface of consciousness, influencing our thoughts and behaviours,” says psychologist Cordelia Fine, the author of A Mind Of Its Own. These blips in rationality are called ‘cognitive biases’. Tweak the way you think and you’ll banish poor decision-making for good. Let’s get inside your head...

Streamline your efficiency

Brain blip Sometimes, you continue blindly with a particular line of thinking simply because you’re already invested in it. This is irrational escalation and it’s the reason you throw money at a failing project.
The override “The solution is to implement periodic checks – but not by you,” says psychologist Binna Kandola. Ask a colleague who is not directly involved to analyse the project at four intervals throughout its lifespan or according to specific criteria. “Because they are not emotionally engaged, they won’t succumb to the bias,” says Kandola.

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